Law Firm Marketing & SEO

First Impressions & Digital Promotion

Marketing Services for Law Firms

With Back Office Legal, you can focus on practicing law and growing your firm while we handle your digital marketing and search engine optimization (SEO). We help law firms large and small to take control of their digital presence and engage in marketing campaigns to make it easier for potential clients to find you when they are searching for your services. Our technical SEO specialists maintain your website and your business listings across the internet to ensure accuracy and search engine relevance. Back Office Legal also has a team of creative marketers who can create content (such as social media posts, informational blog articles, and infographics) to promote your business and build your website’s authority.


Years of Experience


Team Members

Marketing Strategy

Search Engine Optimization

Online Listing Management

Content Marketing

Benefits of Working With Us

Maximize Your Digital Presence & Build Your Online Reputation

Back Office Legal has more than 30 years of experience working with law firms and their clients. Your firm’s digital presence (your website, social media, search rankings, etc.) is a vital part of your business, but managing your digital presence and engaging in marketing efforts may feel out of reach. Back Office Legal has a team of digital marketing experts that can support your law firm with strategic campaigns and ongoing optimization to make it easier for your potential clients to find your firm online. 

Outsource your social media management, content generation and other marketing efforts to our skilled team so you can focus on practicing law.

SEO Setup & Monthly Services

Our SEO experts ensure that all of the building blocks are in place for search engines to recognize your website’s relevance and authority.

Business Listing & Reputation Management

We optimize your business’s local listings across ~200 directories and listing sites, and manage your reviews to maintain your reputation across the internet.

Content Marketing & Authority Building

We build your ranking and authority for your target keywords and phrases by researching, curating, and developing original content.

Social Media Strategy & Management

Our marketing team can develop a custom social media strategy, optimize your firm’s social media profiles, and deliver designed posts with captions.


What Our Clients Say

Back Office Legal has more than 30 years of experience working with law firms and their clients. We know how to professionally intake clients when they call, demonstrate compassion as they discuss their legal matters, and assist in setting appointments for an initial consultation. Once they undergo their initial consultation, our legal intake professionals help close the lead so they retain your legal eservices. Having a specialized focus in legal client intake and customer service means that we understand your area of law and know the right questions to ask. 

The Back Office Legal team is professional, knowledgeable, and highly capable of converting new clients that your firm needs to create a positive revenue stream.

Susan & Meagan are a fantastic duo that provides the best quality work on behalf of my firm that I could imagine. I can't recommend them and Back Office Legal enough.

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Brian Walters Brian Walters Law Firm

I am the Firm Administrator for a firm that currently uses Back Office Legal for all of our Accounts Receivable needs. They provide exceptional service at a fraction of what it would cost to hire an in-house AR Manager. Accounts Receivable, collections, etc. can be difficult to navigate.

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Christopher Dean Firm Administrator

I am a solo Houston family and criminal defense attorney who hired Susan to help with my firm’s account management; including intake, client screening, retaining, financing for my clients, advance fee deposit collections, billing, and trust accounting. Before meeting Susan, these areas of my firm were taking up too much of my time as a solo attorney. Sadly, I would often only run billing once I needed to pay bills. I never knew how much revenue I had at any time and my clients were frustrated by the lack of consistent billing. I was frustrated by the lack of potential clients calling my office and the overwhelming task of running a law firm by myself. Something needed to change or my firm would never grow. I didn't know it at the time, but what my firm was missing was Susan Manns.

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Matt Tyson Matt Tyson Law

Susan Manns worked for my law firm for many years. During that time, Susan was exceptionally skilled in her engagement with both the firm’s clients and prospective clients. Her management of our evergreen trust program and AR, along with her work in our client intake department were highly effective and valuable. If my firm needed to contract for support in these areas in the future, Susan would be the first person we would call.

Sands McKinley CEO, McKinley Irvin